The Value of AI in Brand Management: Revolution or Hype?

The Value of AI in Brand Management: Revolution or Hype?

After three decades in software engineering and marketing technology, I’ve seen plenty of trends come and go — but artificial intelligence is proving to be more than hype. In my latest Forbes Technology Council article, I explore how AI is transforming brand management across the pharmaceutical industry — from organizing digital assets to improving compliance and accelerating creative workflows.

I have succefully implemented AI tools that not only save time but also enhance brand integrity — automating tedious processes like tagging, image verification, and content categorization. These real-world applications show that when AI is implemented with purpose and precision, it’s not just efficient — it’s revolutionary.

👉 Read the full article on Forbes Technology Council:
The Value of AI in Brand Management in the Pharmaceutical Industry: Revolutionary or Hype?

Or connect with me to discuss innovation in brand management and AI:
Jack Weiss on LinkedIn